Area Sales Manager – Automotive Aftermarket
South Wales & South West
£40,000 – £42,000 + 10% Bonus + Company Car

Want to run your own territory, build long-term customer relationships and earn a bonus that reflects the work you put in?

This role gives you the autonomy to manage your own diary, develop your customer base and grow a well-established territory across South Wales and the South West. You’ll be representing a globally recognised brand, making it easier to open doors, build credibility and win business.

If you enjoy being out in the field, working closely with customers and seeing the direct impact of your efforts on your earnings and results, this will suit you.

The Opportunity

You’ll be joining a well-established manufacturer with a strong reputation for quality, innovation and technical credibility within the automotive aftermarket.

You’ll take over a live territory with existing customers, giving you an immediate platform to build from, while also identifying new opportunities to grow your region.

This means you’re not starting from scratch. You’ll be developing something that already works and taking it further.

The Role

You will be responsible for managing and developing sales across South Wales and the South West, working closely with distributors, motor factors and independent workshops.

You will:

• Develop and grow existing customer relationships to increase sales performance
• Identify and convert new business opportunities across your territory
• Strengthen relationships with distributors and key accounts
• Promote a premium product range into the automotive aftermarket
• Deliver a high level of customer engagement through regular visits
• Manage your pipeline and report activity effectively
• Represent the brand professionally within your region

Your success will be measured by territory growth, customer retention and your ability to generate new business.

Why Apply

• You will have full control of your territory and the flexibility to plan your own schedule.
• Your earnings are linked to your performance, with a bonus structure that rewards consistent delivery.
• You will be representing a globally recognised brand, making conversations with customers easier and opening doors across your territory.
• You will also benefit from a stable, well-structured organisation that supports long-term career development.

About You

You will likely have experience within the automotive aftermarket and understand how distribution and workshop relationships work.

You may currently be:

• An Area Sales Manager within the aftermarket
• A Business Development Manager selling into motor factors or workshops
• Working within automotive parts, components or consumables

You will also bring:

• Strong relationship-building skills
• Commercial awareness and a proactive mindset
• The ability to manage your own territory effectively

Package

• £40,000 – £42,000 basic salary
• Bonus up to 10%
• Company car 
• 25 days holiday plus bank holidays and discretionary Christmas shutdown
• 8.5% employer pension contribution
• Private healthcare 
• Life insurance (4x salary)
• Daily allowance

If you are looking for a field-based sales role where you can take ownership, build relationships and represent a premium brand, this is well worth a conversation.

Apply today, and Stewart Lupton at JSL Solutions, Industrial and Automotive Aftermarket Recruitment, will be in touch. Alternatively, call Stewart on 07763004067.

JSL Solutions – Recruitment...The Right Way.

Specialists in senior commercial and leadership recruitment for manufacturers and distributors across the automotive and industrial aftermarket.